The modern Ford Bronco has become one of the most sought-after adventure SUVs in the world — but in the UK, it remains a rarity. That’s because the 2022 Ford Bronco was never officially sold here, so British buyers must turn to import specialists.
That exclusivity is part of the appeal—rugged styling, convertible roof options, and serious off-road technology. But to own one in the UK, you’ll need to understand a few costs and challenges unique to importing a U.S. vehicle.
Why the Bronco Is Special—and Complicated—for UK Buyers
A specialist importer bringing the first Broncos into the country quoted prices starting from around £45,000, rising to about £85,000 depending on trim and equipment.
Because the car originates outside the UK, buyers face import duty and VAT before they can register it for the road, as required with vehicles imported from outside the UK.
Shipping also adds to the cost — typically a few hundred to a few thousand pounds depending on insurance, freight method and distance.
Once the Bronco arrives, it may need compliance work (lighting, emissions, inspection) to satisfy UK legal standards before DVLA registration.
And because it wasn’t built for the European market, Bronco buyers typically don’t receive Ford’s factory warranty, though some importers provide a limited substitute.
Breakdown of Upfront Import Costs of 2022 ford bronco
| Cost Category | Why It Matters |
|---|---|
| Purchase Price | High due to rarity and demand in the U.S. |
| Shipping & Transportation | Ocean freight + insurance adds hundreds to thousands |
| VAT & Import Duty | Mandatory on vehicles from outside the UK |
| Compliance / Safety Modifications | Required for registration approval |
| DVLA Registration & First Plate Fees | Standard for road-legal use |
Even before you turn the key, the real-world on-the-road price of a lightly-used 2022 Bronco can climb well into the £50k–£90k range.
Running Costs in the UK — What Ownership Looks Like for 5 Years
Fuel
The Bronco is capable off-road but heavy and not fuel-efficient.
Average real-world fuel economy figures from owners show about 17.5 MPG combined.
So with UK fuel prices, expect fuel to be one of your biggest ongoing expenses.
Road Tax (VED)
As with any car registered in Britain, the Bronco must pay annual road tax. The rate depends on CO₂ emissions and valuation, both of which are high for a large U.S. SUV.
Insurance
Insurers often classify U.S. imports as “non-standard,” and parts availability affects risk — premiums are typically higher than for common UK SUVs.
Maintenance & Repairs of 2022 ford bronco
The Bronco isn’t supported by Ford UK’s mainstream network. Parts sourcing and labour can be slower or more expensive—especially if you frequently exploit its off-road capability (which accelerates wear).
Depreciation & Resale
Compared with the U.S., the UK market for such vehicles is small, meaning resale can be tougher — higher initial cost and left-hand drive may lower demand.
Who the Bronco Suits—and Who It Doesn’t
Best For:
Enthusiasts who want a stand-out SUV with real adventure capability
Drivers who treat the Bronco as a weekend/off-road toy, not an economical commuter
Owners are willing to pay extra for uniqueness and presence
Not Ideal For:
Daily London commuters (parking, fuel consumption, size issues)
Buyers who prioritise easy servicing, quick parts access, and low running costs
Anyone concerned about long-term resale value in a niche UK market
Verdict — A Passion Purchase, Not a Practical One
The 2022 Ford Bronco offers something few UK-market SUVs can match:
genuine off-road performance, massive personality, and exclusivity.
But owning one here comes with a price—literally. You’ll pay more to buy it, fuel it, insure it and maintain it than almost any mainstream SUV.
If you love the Bronco for what it is, and you’re willing to shoulder the higher costs, it can be one of the most exciting off-road vehicles you can legally drive in Britain.
If cost, convenience, or practicality are top priorities, you may find a UK-market alternative far better suited to everyday life.
Would you like a side-by-side comparison next?
For example:
Bronco (import) vs Land Rover Defender vs Jeep Wrangler—on cost, fuel, practicality, and off-road ability.