Why the Bentley Configurator Matters:
The Bentley Configurator is more than just a car customisation tool—it’s a digital atelier. Launched model by model (starting with the Bentayga), it integrates real engineering data—from paint finishes and veneers to stitching threads—into a seamless online experience. With ultra-realistic renderings, it empowers enthusiasts and buyers to explore but also understand the depth of luxury craftsmanship Bentley embodies
A Digital Archive of Millions — Tech & Visual Realism
Vast image library: Over 1.7 million individual images fuel the configurator, supporting up to 10 billion unique configurations per model.
Bentayga case study: Its rollout alone demanded about 280,000 images validated for veneer alignment, stitch flow, and surface realism, plainly reflecting Crewe’s craftsmanship.
Intel-powered rendering: Since 2017, a collaboration with Intel has integrated AI into the OSPRay rendering engine, cutting error rates by ~33% even though content volume increased dramaticallySustainability wins: Smarter rendering means less compute time and lower energy use, dovetailing with Bentley’s Beyond100+ sustainability strategy
Interactive Features & User Experience
Intuitive 3D controls: Users can rotate, zoom, select swatches, and hover for tooltips—creating an immersive configurator experience.
Extensive paint choices: The Bentayga configurator offers single-tone options plus 27 duo-tone finishes, each with its own inspiration story
Deep interior customisation: Choose leather hues, veneer types, stitching styles, embroidery, carpet binding, and even contrasting trims
Mobile–desktop continuity: Projects can be saved, retrieved, shared with dealers, and even linked to Bentley’s Customer App, being developed for the 2024–25
Use of the Bentley Configurator
The Bentley Configurator is designed to give users a powerful and immersive experience in customising their dream Bentley vehicle from the comfort of their home, dealership, or mobile device. It serves several key purposes:
Model Highlights — How It Works by Car
Bentayga: 280,000+ curated images deliver up to 10 billion combinations. Users interact with veneers/stitches in lifelike resolution.
Continental GT: Requires 162,000 images for 7 billion options; leverages vast pixel capture for material realism. Fourth-gen GT, launched April 2025, includes hybrid V8 and Mulliner finish
Flying Spur (Sept 2024): Debuted in configurator with “tens of billions” of options. Users can select rare Cricket Ball red leather, lambswool mats, and audiophile-grade Naim audio.
Customer Perceptions & Community Feedback
Audiophile add-ons: Buyers report contrast between the 16-speaker Bang & Olufsen and the 19-speaker 2,200 W Naim system in Flying Spur via configurator experience
Popular colours online: On Reddit, users debate the Cricket Ball finish:
“Cricket Ball Satin … I like it.” “I’ve started playing around on their configurator and have been smitten.”
Hybrid rollout insights: Reddit discussions underscore configurator’s value in ordering PHEV versions; GT and Flying Spur hybrids debut later in 2024
Market & Brand Context
Luxury personalisation trend: Driven by ultra-wealthy buyers seeking exclusivity, Bentley offers rare veneers and bespoke features via a configurator and Mulliner commissioning. Over 70% of new Bentleys feature Mulliner options that are configured digitally, then realised by hand-skilled artisans. Competitor landscape: Bentley’s configurator rivals Lamborghini’s Ad Personam and enriches brand value by blending craftsmanship with custom tech.